So many times, we have entrepreneurs, startups and businesses reach out to us, seeking advice on one thing: Why is my site not getting any traffic?

We have to explain that just because you have a pre-existing website and just because a site looks nice and runs well does not mean you will automatically receive attention, fans, new customers, conversions and traffic. A full-service approach is needed. A brand’s website must join forces with its marketing efforts, its social sites and a full advertising campaign in order to see real results.

That is where an agency like ours - a full-service creative ad firm - comes in. There are numerous factors to consider and multiple solutions to this problem, but to begin, we suggest...

SEO

Search engines give us search results, but more specifically, they give us relevant search results. Think about terms that are relevant to your business, terms that potential customers could be using to find you. These words need to be strategically placed throughout your website, using search engine optimization. There is so much more to SEO, but we will save that for another time!

SEM

While SEO and SEM are similar, most marketers refer to search engine marketing as just paid searches. Therefore, in order to increase your SEO, you may want to consider using something like Google AdWords, where you can input those relevant key terms and pay to have your site show up to more people who are searching for those terms.

SOCIAL MEDIA

There are numerous ways to use social platforms in order to get in front of crowds and get people to your website. We suggest posting to these sites regularly, as well as doing the following for each individual site...

  • - Facebook: Through Facebook advertising, you can target potential customers, based on location, age, interests, education and other demographics.
  • - Twitter: By utilizing Twitter lists, you can connect with influencers within your industry - people who may write about you, invest you in or recommend you to their large audiences.
  • - LinkedIn: Depending on your industry, you may also want to consider LinkedIn groups, where professionals gather together to discuss certain subjects (like subjects pertaining to your services/expertise).

    • GUEST BLOGGING

    Hopefully, you have a blog on your website so that you can write about the things you know/do best. A way to take this to the next level - and to get even more people reading your content - is to ask people to write posts for your site and to offer up your blogs for their websites/social sites. More than likely, others in your field will be happy to get their knowledge in front of your audience and vice versa!

    EMAIL MARKETING

    Once you have that good-looking website and those interesting blog posts, you can send it all out to people via a regular newsletter, giving people the chance to click over to your site, right from their inboxes. If you aren’t doing this yet, remember that it’s never too early or too late to start collecting emails, and it’s always a good time to be connecting with new contacts, which leads us to our next point.

    CONSTANT CONVERSATION

    An active digital presence is great, but you could be/should be promoting your brand while you are standing in line at the grocery store, attending a conference and living your day-to-day life. You never know who could be your next business partner, investor, customer or contact on your email marketing list!

    WEBSITE TESTING

    And, we have to say it: Even if your website does look stylish and sleek, there could be things going on that are preventing more people from visiting it. We’ve been in the business a long time, and we know the tricks of the trade that truly help entrepreneurs and brands find success.

    If you would like us to take a look at your site, update your existing site or design a custom-built one for you, contact us today!